Setting Up WLM, the Right Way…

I get many inquiries about setting up Wishlist Member the right way, yet many people don’t realize there is no right way to set up WLM.

Wishlist Member is the most advanced and sophisticated membership software on the market and thus, because of this, provides the ability to implement at least a dozen different membership models with the ability to implement numerous content delivery strategies. Installing the Wishlist Member plugin is pretty straight-forward, you just need to upload the plugin to your WordPress plugins folder and then activate it. After that, one extra step is required which is entering your license key and purchase email and you’re ready to get started using Wishlist Member.

But how do you set it up right? Here’s a simple guide to get you started:

Membership Magic…

Sometimes when creating a membership site it helps to take a step back and change your perspective. If you already have a membership site then this can be great advice for you to. Here’s something I found that might give you a slightly different perspective. A great little story from Seth Godin’s book, The Big Moo:

Harry Houdini Was A Lousy Magician

Historians of magic are in total agreement about this: Houdini did hackneyed mechanical tricks, showed little evidence of talent, and had almost none of the suave charisma that the great magicians of his era had.

Confirmed Opt-In for Members?

I personally believe that this isn’t a “chore” for newly paid members, if its positioned right. I have found that the responsiveness of my list is directly related to whether they double opted-in or not.

Getting members onto your mailing list is critical to an effective content consumption strategy. I have worked with clients who, when a new member did not opt-in right away, just gave up and didn’t pursue getting these members on a list.

One strategy that I teach my clients is this: