Confirmed Opt-In for Members?

I personally believe that this isn’t a “chore” for newly paid members, if its positioned right. I have found that the responsiveness of my list is directly related to whether they double opted-in or not.

Getting members onto your mailing list is critical to an effective content consumption strategy. I have worked with clients who, when a new member did not opt-in right away, just gave up and didn’t pursue getting these members on a list.

One strategy that I teach my clients is this:

When using a service like Aweber, once a person’s email address is entered onto a list, that email can not be re-added to the same list if the person never confirmed their subscription.

What I teach is various methods to will force your unsubscribed members to want to be on your list, once that desire is strong enough, I then present them with another Aweber opt-in form directly inside the membership. The key is this, this internal Aweber opt-in form is for an entirely new subscriber list – just for the ones whom I have finally convinced it is in their interest to be an email subscriber as well as a paying member.

As you can probably tell, this entire process requires a predefined new member strategy that is tightly integrated into your content strategy (you do have one don’t you?).

Here’s one final thing I will share with you: once a member joins this secondary opt-in list, I publicly congratulate them and somtimes I even offer them an unannounced surprise bonus.